AirSmile rethought the way Australians approach dental bookings by combining clear pricing, fast comparisons, and a frictionless appointment process. The design prioritizes ease-of-use while addressing common patient concerns like cost uncertainty and provider trust. This new journey makes dental care more accessible and less intimidating.
IDEA
Digital marketplace for transparent dental service comparison and booking in Australia
AirSmile was conceived as a digital marketplace to transform how Australians access dental care by making the process transparent, simple, and empowering. The platform enables patients to search, compare, and book dental services with instant quotes for a variety of treatments, from basic check-ups to cosmetic procedures. By placing pricing, service details, and practice information upfront, AirSmile aims to give patients more control over their healthcare decisions while helping dental practices attract and retain new patients through a modern, easy-to-use interface.
Challenges
Designing AirSmile’s user experience required navigating the complexity of offering a broad range of dental treatments without overwhelming users. The team had to balance the promise of transparent, upfront pricing with the reality that quotes may change after in-person evaluations.
Building trust through a digital interface was essential, as patients needed to feel confident choosing a provider without prior physical interaction. Additionally, the platform had to cater to two distinct audiences—patients with varying levels of digital comfort and dental professionals looking to onboard their practices—each requiring a tailored yet cohesive journey.
THE RESULT
Empowered users, increased trust, streamlined experience, scalable patient-dentist ecosystem
The AirSmile platform successfully delivered a streamlined, trustworthy experience that empowered patients to take control of their dental care choices. By placing transparent pricing and clear service categories at the forefront, users were able to make informed decisions more quickly and confidently, while the intuitive quote and booking flow reduced friction and increased conversion.
For dental practices, the platform provided a reliable channel for attracting new patients, supported by a dual-portal design that balanced patient needs with practice management tools. As a result, AirSmile strengthened trust between patients and providers, encouraged greater engagement with dental services, and established a scalable foundation for marketplace growth across Australia.
