Building Experiences with Journey Mapping

In today’s customer-centric world, businesses must understand their users’ experiences to provide seamless interactions. One effective way to achieve this is through journey mapping. A journey map is a visual representation of a customer’s interactions with a product, service, or brand over...

Using the 5 Whys Method to Enhance UX Design

In UX design, every interaction, frustration, and success stems from underlying reasons that impact the user journey. The 5 Why method, originally from Lean practices, helps UX designers uncover these hidden layers by asking “why” repeatedly to reveal the real root of user issues. When applied...

Empathy in UX Interviews for Connections

In the dynamic world of User Experience (UX) design, understanding user behavior and needs is fundamental. One of the most effective methods to achieve this is through user interviews. But these interviews must go beyond mere data collection — they should foster genuine connections through...